Top 5 Delivered Meal Kits and Specialty Foods Apps in Turkey - Q1 2023

The first quarter of 2023 saw varied performance trends among the top 5 delivered meal kits and specialty foods applications in Turkey. Here’s a detailed look at their weekly downloads, revenue, and active user metrics.

Vivino: Buy the Right Wine experienced a consistent weekly revenue of approximately $1 throughout the quarter. Downloads began high at around 1K in late December but gradually declined to 433 by the end of March. Active users also showed a downward trend, starting from 6.4K and ending at around 4.9K.

HelloFresh: Meal Kit Delivery saw a notable increase in downloads mid-February, peaking at 329, before stabilizing around 156 by the end of March. Active users followed a similar pattern, increasing from 1.4K to 1.9K in late February, then maintaining around 1.6K towards the end of the quarter.

Green Chef: Healthy Recipes had modest download numbers, peaking at 80 in early January and fluctuating throughout the quarter. Active users showed a stable trend, starting at 46 and gradually increasing to 120 by the end of March.

EveryPlate: Cooking Simplified recorded its highest weekly downloads at 65 in early January, with numbers fluctuating but generally lower in subsequent weeks. Active users saw a steady increase, starting from 25 in early January and reaching 119 by the end of March.

Grow Food: Доставка питания had its highest downloads at 41 in mid-February but saw a decline towards the end of the quarter. Active users showed an upward trend initially, peaking at 104 in mid-February, before experiencing a slight decline and ending at 68 by late March.

These insights are based on data from Sensor Tower, where you can find more detailed analytics and trends.